Policy makers are often found juggling multiple needs with finite resources. Systematically capturing and measuring the need(gap between current conditions and the desired state) followed by an objective process of prioritisation is critical to ensure optimal allocation of public resources. This entails:
- Zeroing in on the target segment(s).
- Assessing the needs, preferences and priorities of the target group(s) and formulating the need statement(s).
- Developing a set of filter criteria for prioritization.
At Athena, we combine secondary and primary data on the current and future needs of the target group. Primary data collection techniques include administration of semi-structured questionnaires, in depth interviews, focus group discussions and participatory appraisals. GIS-enabled survey apps are used to ensure seamless capture and analysis of information.
This information is combined with insights generated from an analysis of secondary data to arrive at a set of need statements.